The Business Case for Emotional Intelligence in B2B Marketing and Sales

In B2B marketing and sales, we often focus on data, metrics, and performance indicators. It’s easy to assume that logic alone drives decision-making. But at Ignite Media, a trusted B2B marketing agency in Cape Town,…

2 online marketing strategies that get new online customers to buy from your business

Your online marketing strategies are working – website traffic is constantly increasing, and your audience is browsing and engaging with your website, but your leads and sales conversions aren’t converting. New and existing websites and…