In B2B marketing and sales, we often focus on data, metrics, and performance indicators. It’s easy to assume that logic alone drives decision-making. But at Ignite Media, a trusted B2B marketing agency in Cape Town,…
The internet has changed buyers’ pre-sales engagement dramatically and now with the adoption of AI, this will have an ever larger impact on how buyers discover your brand and offering. In the past buyers would…
Your online marketing strategies are working – website traffic is constantly increasing, and your audience is browsing and engaging with your website, but your leads and sales conversions aren’t converting. New and existing websites and…
Unsatisfied customers tend to abandon brands, according to PWC a third of customers abandon brands they love after only one bad experience. Putting customer experience at the center of your business is thus increasingly important…
How to make your website your most valuable asset It goes further than making sure the colours look nice or that the images stand out. In fact, it’s simply a combination of knowing your audience…
Searching for a product or a service on the Internet usually starts with typing a question. Customers usually go to the Internet, in search of a specific answer. The problem is, however, that often it…
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