Ignite Media Company Profile
- Founded in 2013
- Level 1 BBBEE 100% woman-owned and managed
Ignite Media is a strategy-led growth partner that helps B2B businesses turn business value into buyer confidence and conversion.
Our competitive advantage lies in our ability to identify the gap between the value a business creates and what buyers need to understand to confidently choose it.
Our mission is to identify where that value is getting lost and to fix it with business understanding, buyer insight, positioning, digital experience and marketing and sales enablement.
Our work helps businesses become easier to understand, easier to trust and easier to choose resulting in better-fit opportunities and stronger conversion.
Our Purpose
To help businesses become easier to understand, trust and choose.
Our Vision
A business world where companies grow because their value is clear, their difference is meaningful，and buyers can choose with confidence.
The Mission
To find where value is getting lost between businesses and their buyers, and turn that gap into clearer positioning, stronger buyer confidence and better conversion. We bring strategy, positioning, digital experience, marketing and sales enablement together to make growth easier to achieve and easier to measure.
Our Values
- Buyer First Perspective: We see the business from the buyer's point of view.
- Curiosity: We ask better questions before recommending solutions
- Integrity: We give honest advice, grounded in evidence.
- Partnership: We work alongside our clients, challenging, supporting and solving with them.
- Impact: We focus on what changes the business, not just what gets delivered.
How We Got Here
Our Evolution Was Driven By What We Kept Seeing
Ignite Media began as a B2B marketing agency, working closely with a wide range of businesses across industries, providing brand development, website design and digital marketing services to support growth. But over time, a pattern became impossible to ignore.
Businesses were either struggling or failing to achieve their desired growth objectives. We realised that the problem wasn’t simply how businesses marketed themselves, but how effectively they translated their value into a buying decision and how aligned their growth systems were.
The issue wasn’t execution. It was clarity and structure. And this realisation reshaped our focus.
Today, we help complex B2B businesses make it easier for their buyers to understand and choose them. We align positioning, marketing and sales so that growth becomes easier and more predictable.
What We Do
- Diagnostic Analysis
- Strategy
- Positioning
- Buyer Insight
- Digital Experience
- Marketing
- Sales enablement
Industries We've Served
- Engineering
- Industrial
- Heavy Equipment
- Renewable Energy
- Technology
- Health & Nutrition
- Wellness
The Expertise Behind Ignite
Ignite Media was founded by Janine Schilder in 2013. Her background in paralegal and credit risk analyst roles shaped a structured, commercially focused approach to business, strategy and growth.
Today, Janine leads Ignite Media’s strategic direction and works directly with clients to understand their business, buyers, competitive environment and growth challenges.
She leads the strategic thinking behind each engagement, identifying where value is being lost between the business and its buyers, and determining what needs to change to improve clarity, buyer confidence and conversion.
Specialist partners are brought into the engagement where their expertise is needed, while Janine remains the strategic lead and primary point of accountability throughout the work.
Janine Schilder
Founder & Managing Director
The right expertise for the problem
Ignite Media isn’t built around having the biggest team. It’s built around knowing what expertise a complex B2B growth challenge requires, and bringing the right people together to solve it.
Ignite Media is led by Janine Schilder and supported by a trusted network of specialist partners across creative, digital, content, development, media and other areas of expertise. Rather than maintaining a large permanent agency team, we bring the right specialist into each project based on what the client actually needs.
This gives our clients access to specialised expertise matched to their specific challenge, without requiring them to carry the cost and complexity of a large permanent agency structure.
One strategic lead. The right specialists. One point of accountability.
While our specialist partners contribute their expertise, every engagement is led and coordinated by Ignite Media. Strategy, quality, communication and the overall client experience remain our responsibility.
