Search engine optimization, also referred to as SEO is an on-going marketing strategy that uses various tactics to boost and increase the natural visibility and ranking of your website within the respective search engines index…
You’ve designed and developed your website, but why isn’t it on Google yet? This blog answers the question: “How to rank your website on google”. Let’s start with the bad news first and then lead…
Have you ever gone fishing and used earthworms as fish bait? Whether you have or not, you’d understand that those poor little helpless earthworms are used to attract, tempt and catch fish. The same applies…
Your business has a failed website. You’ve spent the last of your marketing budget on building a brand new website for your business. With all its bells and whistles you were confident that once your website…
On a daily basis, individuals are bombarded with a variety of marketing messages including television commercials, billboards, radio commercials, print advertisements and cold calls. These marketing techniques are referred to as outbound marketing and they…
If you’ve ever worked in any sort of marketing or sales capacity, you’ll have heard the term Buyer Persona thrown around like candy at Halloween. The buyer persona (also referred to as a marketing persona)…
Blogging is the beating heart of content marketing. It allows you the creative freedom to publish what you like when you want to. More importantly for small businesses, it allows you to share your brand…
Numerous small businesses make the mistake of not including a blog on their websites because of the time and manpower required to maintain it. The truth is the benefits of business blogging far outweigh the…
The bottom line for every small business is that content marketing has to be about making money. If you want to generate content that converts to sales you have to read our tips on how…
Let’s be honest, one of the main reasons why we’re in business is to make money. Whether the motivating factor behind working in your own business is to create the freedom to be your own…
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