The bottom line for every small business is that content marketing has to be about making money. If you want to generate content that converts to sales you have to read our tips on how to turn content into cash.
Get them at ‘hello’
The first opportunity to grab your audience’s attention is with the headline. It has to talk to your audience’s needs and offer them a solution in a short, quick headline: ‘How to’, ‘Top Tips’, ‘Secrets Revealed’, ‘Avoid these mistakes’. In short, keep your headlines simple and relevant, making sure your content’s appeal lies in the solutions you are offering.
Get them hooked
Use the second line to hook your audience. Once your audience has stopped scrolling to check out what you are offering, you have to make sure your second line hooks them to read on. The key is to get to the point and speak to an emotion that will lead to an action.
Don’t Miss Out
So you’ve targeted your audience efficiently and they are reading your content and you don’t want to miss out on a sale. How do you get a person who is just interested to click ‘buy now’ or ‘sign up’? Your content relates to your audience and their needs, so the next step is to create a sense of urgency. In other words – they should feel if they don’t close the deal now, they are missing out on an opportunity. This is known as the ‘Fear of Missing Out’ (FOMO).
Seal the deal
To seal the deal, your content has to support your brand’s credibility. To achieve this – use reliable content. If you include stats and graphs, be sure to use trustworthy sources. Another way to improve credibility is make use of testimonials or celebrity endorsements. You have to show you are the expert in your field.
A quote by Lee Odden “Content is the reason search began in the first place”. Use your content to attract your audience and use our guidelines to convert them into customers. Contact us for more expert advice that could lead to money in your pocket. Our team is ready to create killer content that converts to sales for your small business.
Over to you
Since having an online presence is essential for business, what considerations have you given to your content? Share your thoughts about converting content into cash.