In B2B marketing and sales, we often focus on data, metrics, and performance indicators. It’s easy to assume that logic alone drives decision-making. But at Ignite Media, a trusted B2B marketing agency in Cape Town,…
If you’re running a growing business or managing marketing on a small team, you already know the pressure: operations don’t slow down, targets are rising, and leads need to come in – yesterday. But when…
Websites exist to grow your business, but if you’re getting the traffic but not converting those visitors into leads and sales, then we’ve provided 5 critical areas that require focus and fixing so that you…
Every business desire quality leads that convert to sales. Faced with continuous and challenging economic conditions, sales and marketing teams are under more pressure to generate leads and grow revenue, and the company’s market share. …
Unsatisfied customers tend to abandon brands, according to PWC a third of customers abandon brands they love after only one bad experience. Putting customer experience at the center of your business is thus increasingly important…
The disconnect between marketing and sales departments is something we see more often than not and produces marketing and sales plans that are not as effective as could be. A collaborative effort between these two…
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