The Business Case for Emotional Intelligence in B2B Marketing and Sales

In B2B marketing and sales, we often focus on data, metrics, and performance indicators. It’s easy to assume that logic alone drives decision-making. But at Ignite Media, a trusted B2B marketing agency in Cape Town,…

How to generate quality leads for your business in 2023 using digital marketing!

Every business desire quality leads that convert to sales.   Faced with continuous and challenging economic conditions, sales and marketing teams are under more pressure to generate leads and grow revenue, and the company’s market share. …

A simple and not so surprisingly effective marketing and sales plan that achieves qualified leads & sales

The disconnect between marketing and sales departments is something we see more often than not and produces marketing and sales plans that are not as effective as could be. A collaborative effort between these two…