The Business Case for Emotional Intelligence in B2B Marketing and Sales

In B2B marketing and sales, we often focus on data, metrics, and performance indicators. It’s easy to assume that logic alone drives decision-making. But at Ignite Media, a trusted B2B marketing agency in Cape Town,…

Boosting Your Brand Awareness Strategy and Increasing Visibility in the Age of AI

Brand awareness is the foundation of a successful marketing strategy, ensuring your company stays top-of-mind for potential customers. However, in today’s fast-evolving digital landscape, standing out requires a combination of strategic planning, technological adaptation, and…