If you’ve ever worked in any sort of marketing or sales capacity, you’ll have heard the term Buyer Persona thrown around like candy at Halloween. The buyer persona (also referred to as a marketing persona)…
The term ‘blog’ was only coined in the late 1990’s but since then the pool has grown from just a handful of blogs to over 160 million across the world. Over two million blog posts…
Blogging is the beating heart of content marketing. It allows you the creative freedom to publish what you like when you want to. More importantly for small businesses, it allows you to share your brand…
Numerous small businesses make the mistake of not including a blog on their websites because of the time and manpower required to maintain it. The truth is the benefits of business blogging far outweigh the…
When it comes to finding marketing ideas for your business the approaches are endless, but many of them can be expensive and you may not see a concrete return on your investment. Short of resorting…
So you’ve read the how-to guides, followed best practice and created your business Facebook page and the likes are rolling in – terrific! But how do you keep the bodies behind those likes actively engaged…
“If you build it, he will come” is a quote from the iconic 1989 American baseball movie, Field of Dreams and has since been used in a wide range of contexts, having evolved most commonly…
Almost every website in the world has one, and almost every website in the world neglects it. I’m talking about the ‘About’ page, that mystical would-be marketing tool. We’re all guilty of treating our ‘About Us’…
A strange thought – SEO for Facebook? Yes, in keeping with the Internet’s principles of competition and advertising, SEO is also applicable to Facebook Pages and so it is important to be aware of this…
We provide insight on content marketing trends to help you plan your content marketing for the year ahead
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