What is content marketing?

Content Marketing – it is the buzz-word of our era and you probably know it should be part of your marketing strategy.  But what is it? If you have secretly been asking this question, but are too shy to ask it out loud – you have come to the right place.

According to the Institute of Content Marketing, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

So Content Marketing is a broad term. It is used to summarise all forms of valuable content created for the Internet, and this content is created to communicate a message to an audience. There are three main things your content has to communicate; it has to 1) educate; 2) inform; 3) entertain.

With these three elements in content, your targeted audience will relate, engage and ultimately share your message. And this is where the magic of content comes into play. It is about customers buying into your message and then telling their friends about it, sharing the content. And we all know the value of word-of-mouth in marketing – this is virtual word-of-mouth.

There are various platforms where you can post or upload your content on the Internet. This includes blogs, press releases, articles, case studies, social media platforms and so on. ‘Content’ refers to what you are actually posting. This could be in the form of images, infographics, videos, written content and the list goes on.

In simple terms, Content Marketing involves the creation of online content that is shareable, relating to your audience and at the end of the day, should influence your bottomline.

Contact Ignite Media to help you achieve the most efficient Content Marketing Strategy.