6 online marketing strategies for business
We live in a day and age where there are many online marketing strategies for business, and implementing the correct strategy is crucial if you are to achieve the desired results that your business is…
Why digital marketing is important for small business and how to succeed at it!
Recently I read that four out of five small businesses in South Africa fail within 5 years of operation. These stats are quite alarming, especially since small businesses are the solution to employment opportunities and…
Incorporating your company’s brand on social media
In our social media workshops, we discuss branding and how a company’s brand influences the social media content and brand messages that are posted on social media. Branding can be very confusing, with many believing that…
Why you can no longer delay your business online presence
It’s common knowledge, an online presence is a must. Today, technology is rapidly changing consumers’ behaviour and the way business is done; yet there are numerous businesses that do not have an online presence as…
7 elements of a successful social media marketing strategy
If your business is struggling to achieve success via its social media platforms, then perhaps this latest blog is for you. In order to understand what social media should be achieving for your business, it…
12 affordable ideas to market your business
Any business owner will be familiar with the many hats that have to be worn in order to operate and run a business. One of the many hats includes marketing activities that offer your business…
Search engine optimization explained!
Search engine optimization, also referred to as SEO is an on-going marketing strategy that uses various tactics to boost and increase the natural visibility and ranking of your website within the respective search engines index…
How to rank your website on Google’s 1st page – Here’s what you need to know.
You’ve designed and developed your website, but why isn’t it on Google yet? This blog answers the question: “How to rank your website on google”. Let’s start with the bad news first and then lead…
Clickbait fishbait, whose the fish in this story?
Have you ever gone fishing and used earthworms as fish bait? Whether you have or not, you’d understand that those poor little helpless earthworms are used to attract, tempt and catch fish. The same applies…
5 online marketing mistakes that prevent business growth
The online world has changed drastically over the years since the dawn of the Internet! In a similar fashion, the manner in which we present and market our businesses online has to reflect that our business…
