Have you ever gone fishing and used earthworms as fish bait? Whether you have or not, you’d understand that those poor little helpless earthworms are used to attract, tempt and catch fish. The same applies…
On a daily basis, individuals are bombarded with a variety of marketing messages including television commercials, billboards, radio commercials, print advertisements and cold calls. These marketing techniques are referred to as outbound marketing and they…
If you’ve ever worked in any sort of marketing or sales capacity, you’ll have heard the term Buyer Persona thrown around like candy at Halloween. The buyer persona (also referred to as a marketing persona)…
Blogging is the beating heart of content marketing. It allows you the creative freedom to publish what you like when you want to. More importantly for small businesses, it allows you to share your brand…
The bottom line for every small business is that content marketing has to be about making money. If you want to generate content that converts to sales you have to read our tips on how…
Let’s be honest, one of the main reasons why we’re in business is to make money. Whether the motivating factor behind working in your own business is to create the freedom to be your own…
Twitter has over 320 million active users worldwide and sees over 500 million tweets posted each day. You don’t need to be a marketing expert to realise that’s a very deep pool of potential customers…
Generating content that aligns with your brand values and speaks to your audience is important. If you do not have an audience to ‘sell’ to, then your business has no reason to exist. In essence…
Content Strategy and Content Marketing, these concepts sound like potato, ‘po-tah-to’, however they are in fact two very different things. Let’s go back to our definition of Content Marketing. We agreed that Content Marketing…
Social Media provides a unique opportunity of advertising delivered to your audience, without interrupting them. In other words, through targeting you can speak to those who would be interested in your business’ product or service….
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