The way people search for businesses is changing fast. Customers aren’t only relying on Google anymore – they’re asking AI-powered tools like ChatGPT, Gemini, Claude and Perplexity for recommendations. The big question for business owners…
There could be many reasons why your website isn’t converting visitors into customers, one reason could be that your website was built without a website strategy. In the digital age that we operate in, a…
ActiveCampaign and Constant Contact’s Lead Gen and CRM are both powerful marketing automation platforms that offer a range of features to help businesses create and manage effective marketing campaigns. ActiveCampaign vs Constant Contact’s Lead Gen…
Websites exist to grow your business, but if you’re getting the traffic but not converting those visitors into leads and sales, then we’ve provided 5 critical areas that require focus and fixing so that you…
Every business desire quality leads that convert to sales. Faced with continuous and challenging economic conditions, sales and marketing teams are under more pressure to generate leads and grow revenue, and the company’s market share. …
Who knew that lockdown would last this long and when it will end? What we do know is that the world has changed around us and that many have found new ways to work and…
Ever heard of the saying ‘same same, but different’? That’s exactly what we get with SEO vs SEM. Both work with the same platforms, such as Google, and work towards achieving specific goals, such as…
It’s common knowledge, an online presence is a must. Today, technology is rapidly changing consumers’ behaviour and the way business is done; yet there are numerous businesses that do not have an online presence as…
Search engine optimization, also referred to as SEO is an on-going marketing strategy that uses various tactics to boost and increase the natural visibility and ranking of your website within the respective search engines index…
Have you ever gone fishing and used earthworms as fish bait? Whether you have or not, you’d understand that those poor little helpless earthworms are used to attract, tempt and catch fish. The same applies…
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