What is SEO?

Search Engine Optimization (SEO) is the process of optimizing a website or online content so that it ranks higher in search engine results pages (SERPs) for specific keywords or phrases.

Why is SEO important?

SEO helps businesses and websites get more visibility and traffic from search engines, which can lead to more leads, sales and revenue.

What are keywords?

Keywords are words and phrases that people use to search for information on search engines.  They are important for SEO because they help search engines understand what your content is about and when to show it in search results.

What is on-page optimization?

On-page optimization is the process of optimizing individual web pages to rank higher in search engine results pages and earn more relevant traffic.  This includes optimizing the content, title tags, meta descriptions, images and other elements on the page.

What is off-page optimization?

Off-page optimization refers to the activities and actions that take place outside of your website to improve its visibility and ranking in search engine results pages.  These include building backlinks, social media marketing and other forms of online promotion.

What are backlinks?

Backlinks are links from other websites that point to your website. They are important for SEO because they signal to search engines that other websites consider your content to be valuable and authoritative.  This helps to build domain authority with search engines and contributes to higher visibility within search results pages.

What are meta descriptions?

A meta description is a brief summary of a web page’s content that appears below the title tag in search engine results pages.  It is important for SEO because it can help persuad searches to click through to your website.

What is a title tag?

A title tag is an HTML element that specifies the title of a web page.  It is important for SEO because it is displayed in search engine results pages as the clickable headline for a given result.

What is local SEO?

Local SEO is the process of optimizing a website or online content to rank higher in local search engine results pages.  This includes optimizing for local keywords, building local citations and creating local business listings.

How long does it take to see results from SEO?

The amount of time it takes to see results from SEO can vary depending on many factors, including the competitiveness of your industry, the quality of your content, the strength of your backlink profile and more.  Generally, it can take several months to see significant improvements in your search engine rankings, which is why SEO is a long-term strategy.

What is an SEO audit?

An SEO audit is the process of analysing a website’s current search engine optimization (SEO) performance to identify areas that require improvement.  This process involves a comprehensive review of your website’s technical infrastructure, content and backlink profile to determine where there may be opportunities to improve organic search performance.  The purpose of an SEO audit is to identify issues that are preventing a website from ranking well in search engine results pages (SERPs) and to provide recommendations on how to improve the site’s visibility and performance in search engines.   An SEO audit typically provides a detailed report which outlines specific actions that can be taken to improve your website’s SEO performance. 




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