Why is SEO so important for a website?
As a B2B Marketing Agency our work often includes analysing and auditing our clients’ websites to identify issues related to poor performance which could include low conversion rates and the inability to retain customers. Every website is your 24/7 online sales asset that must sell your business when you’re not around. In this blog, we’ll be discussing SEO (search engine optimisation) services and why they are crucial for your website. Note that since we’ve written this blog so much has evolved in the world of SEO as a result of AI-driven search engines and how businesses are to evolve with this new technology. This does not mean that SEO practices have to be done away with, rather that they have to evolve to include considerations for AI. This blog therefore provides the fundamentals of SEO. We have updated it where necessary with latest insights.
Why is SEO crucial for your website’s success?
SEO (Search Engine Optimization) is a long-term digital marketing strategy that aims to increase your visibility in search engines in order to attract the right audience to your business.
SEO is not only important after your website has been launched, but more importantly, should be considered and included before your website is designed and developed. Here’s why:
When you include SEO in the planning of your website design and development this will ensure that your website is designed and optimized to rank well in search engine results pages (SERPs).
The process for this includes:
No. 1 Keyword Research
The keyword research process involves spending time to research and identify relevant keywords that your customers are using in relation to your business, product, service or industry.
When you include keyword research before building a website, you can incorporate these keywords into your website’s content and structure. This makes it more likely for your website to be recognised by Google / Bing as relevant to your audience and to rank higher in search results for these keywords.
No. 2. Your Website Site Structure
A well-structured website makes it easier for search engine bots to crawl and index its content. By planning your website’s structure with SEO in mind, you can ensure that it is optimized for search engines. This improves the visibility of your website in search results.
No. 3 Content Creation
SEO includes creating high-quality, relevant, and engaging content that satisfies the user’s search intent. By considering SEO before building your website, you can plan and create content that aligns with your target audience’s search queries and preferences. This helps search engines such as Google and Bing to recognise the relevance of your website and allows for the matching of your website to user search queries.
No. 4 SEO Technical Optimization
When it comes to SEO, the user experience is of utmost importance too. The technical optimization of SEO includes checking for website crawl issues, improving the website speed, fixing broken links, and optimizing images.
By considering SEO before building a website, you can ensure that your website’s technical elements are optimized for search engines from the outset, making it easier to rank higher in search results.
Why is SEO so important for a website?
SEO is important because it helps to improve the visibility of your website, attract more traffic and provide a better user experience. It offers a competitive advantage and provides long-term value at a low cost. Let’s explain this in more detail:
No. 1 Increased visibility and traffic
SEO helps to improve the visibility of your website in SERPs. When a website ranks higher in search results, it is more likely to attract clicks from users, which can lead to increased traffic to your website.
An update on this paragraph above is that today users are using AI to search for solutions. AI uses the basis of your website and SEO to formulate an idea of your website and solution to the end user. If your website was performing well via organic SEO you may start to see a decline in organic traffic. Look out for an increase in traffic from AI-driven search bots.
No. 2 Better user experience
When your website offers a better user experience, it ranks higher in SERPs and engages and retains your visitors for longer.
No. 3 Competitive advantage
Having a website optimized for SEO is essential to staying competitive, especially in today’s digital landscape. By investing in SEO and increasing your website’s ranking and visibility, you are more likely to attract customers and grow your business.
No. 4 Long-term value
Long-term value: SEO is not a one-time fix but an ongoing process of optimization and improvement. By continually optimizing their website for SEO, site owners can enjoy long-term benefits in terms of increased visibility, traffic, and revenue.
No. 5 Cost-effective marketing
SEO is a cost-effective form of digital marketing. Unlike paid advertising (Google and Social Media Ads), which can be expensive and requires ongoing investment, SEO offers long-term benefits and can help to drive organic traffic to a website at no additional costs.
We hope that this answers your question about why SEO is so important for a website. Should you need support in this area, please do not hesitate to contact us and ask for our help.
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About Ignite Media
We are a B2B marketing agency offering our clients an end-to-end solution. From advisory to execution services, we act as a strategic growth partner on our expertise in brand position, market strategy and digital innovation. Contact us today if you need expert guidance to refine your brand and marketing strategy or hands-on execution to bring it to life, we simplify the process – delivering solutions that don’t just market your brand but elevate your business.
