Recently I read that four out of five small businesses in South Africa fail within 5 years of operation. These stats are quite alarming, especially since small businesses are the solution to employment opportunities and…
In our social media workshops, we discuss branding and how a company’s brand influences the social media content and brand messages that are posted on social media. Branding can be very confusing, with many believing that…
It’s common knowledge, an online presence is a must. Today, technology is rapidly changing consumers’ behaviour and the way business is done; yet there are numerous businesses that do not have an online presence as…
If your business is struggling to achieve success via its social media platforms, then perhaps this latest blog is for you. In order to understand what social media should be achieving for your business, it…
Any business owner will be familiar with the many hats that have to be worn in order to operate and run a business. One of the many hats includes marketing activities that offer your business…
Search engine optimization, also referred to as SEO is an on-going marketing strategy that uses various tactics to boost and increase the natural visibility and ranking of your website within the respective search engines index…
You’ve designed and developed your website, but why isn’t it on Google yet? This blog answers the question: “How to rank your website on google”. Let’s start with the bad news first and then lead…
Have you ever gone fishing and used earthworms as fish bait? Whether you have or not, you’d understand that those poor little helpless earthworms are used to attract, tempt and catch fish. The same applies…
The online world has changed drastically over the years since the dawn of the Internet! In a similar fashion, the manner in which we present and market our businesses online has to reflect that our business…
In the past, collecting data for market research revolved around methods such as focus groups and surveys. Not only was this time consuming, it was also expensive. Today, technology has changed the way data is…
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