Learn how to build up a level of trust and familiarity with your audience to push your brand forward Instagram has blossomed into the most powerful platform for creating visual content for your business by…
We live in a day and age where there are many online marketing strategies for business, and implementing the correct strategy is crucial if you are to achieve the desired results that your business is…
Recently I read that four out of five small businesses in South Africa fail within 5 years of operation. These stats are quite alarming, especially since small businesses are the solution to employment opportunities and…
Having read Hubspot’s new benchmark report about how often your company should be posting a blog to increase inbound traffic to your website and increasing the opportunity to convert a customer; you’ve gone ahead and set your blogging goals for the year….
The term ‘blog’ was only coined in the late 1990’s but since then the pool has grown from just a handful of blogs to over 160 million across the world. Over two million blog posts…
Blogging is the beating heart of content marketing. It allows you the creative freedom to publish what you like when you want to. More importantly for small businesses, it allows you to share your brand…
Numerous small businesses make the mistake of not including a blog on their websites because of the time and manpower required to maintain it. The truth is the benefits of business blogging far outweigh the…
“If you build it, he will come” is a quote from the iconic 1989 American baseball movie, Field of Dreams and has since been used in a wide range of contexts, having evolved most commonly…
Almost every website in the world has one, and almost every website in the world neglects it. I’m talking about the ‘About’ page, that mystical would-be marketing tool. We’re all guilty of treating our ‘About Us’…
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