compelling websites that grow your business
Designing and developing websites in a vacuum can lead to less favourable results, which is why we as experienced marketing and web development company encourage our clients to follow the design and development process below. Just as you wouldn’t necessarily build a house without a plan, the same should apply to your website. Achieving the desired result the first time – and for the long-term results is accomplished with proper planning.
WEBSITE DESIGN & DEVELOPMENT PROCESS
STEP 1: DISCOVERY
No two businesses are the same! Our process begins with a discovery phase to learn about your business, market, customers and competitors. This phase is designed to understand what makes your business unique and to identify your customer and website needs so that we can design and develop a platform that will encourage and/or compel your prospect to take the next step with your business. If you’ve already done your homework in this area, we’ll skip to step 2 below.
STEP 2: FRAMEWORK & EXPERIENCE (UI & UX DESIGN)
For a prospective customer to take the next step on your website, your website must meet their needs and offer them the best experience. We design the blueprint of your website taking user interface (“UI”) and user experience (“UX”) into account. UI considers the operation, look and feel of your website, while UX considers whether users will have a positive experience helping them effectively accomplish tasks or gain the information that they are searching for – making it that much easier for them to convert.
STEP 3: DEVELOPMENT
We develop your website using best practice techniques. Your website is optimized to look good on mobile and tablet. Core SEO is included to kickstart your SEO efforts, so that Google can crawl and index your website.
STEP 4: HANDOVER AND LAUNCH
Final tests and tweaks, including training on how to manage and update your own website and then it is launched. We can stay involved after the launch date should you wish for us to maintain and manage your website.
OUR WEBSITE BUILDS
WHAT YOU GET
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GET IN TOUCH
Complete the contact form and let us know what your graphic design service requirements are. We will revert as soon as possible.