What is SEO?
Search Engine Optimization, or SEO for short, is the activity of ensuring that your website can be found by search engines for keywords or phrases related to what your business and website is offering. In addition SEO is a systematic and strategic process that is followed to rank your website on page 1 of Google so to enjoy organic traffic, which has a higher conversion rate.
What are the benefits of SEO?
Higher ROI compared to the cost of paid advertising
Builds trust and credibility as people trust Google's recommendations
More cost effective spent over the long-term as opposed to paid advertising
Higher conversion rate than other digital marketing activities, i.e. more leads and sales
Attracts high quality and relevant traffic
Organic traffic is free, i.e no advertising to attract traffic. The only costs paid by you is the fee of your SEO company to assist you in ranking your website.
SEO receives 90% more click through to websites than PPC
SEO can help you increase your market share
The value of leads and sales generated via organic search once your reach page 1 of Google far outweigh your input costs
Long-term strategy with businesses seeing results from 4 - 12 months
Lack of control given your competitors may have a more aggressive SEO strategy and budget
What are the disadvantages of SEO?
How long will it take to rank my website and how soon will I see SEO results?
This is a very common question and the answer really does depend on a number of variables, such as:
SEO is a long term marketing tactic, and shouldn’t be seen as a way to generate sales quickly. Too often, the short term wins end up costing you more in the long term. Generally most companies start to see results from as early as 4 months up to 12 months. The initial results from the early months howoever will be considerably less than what you will be getting over a 12 months period of your SEO journey.
- your website strength
- Keyword competition
- Competitor SEO performance
- Your budget
- How much content is on your website
- Your link profile
How do I generate leads and sales in the short-term while implementing my long-term SEO strategy?
Investing in SEO for a short-term is as good as throwing good money away. As SEO is a long-term marketing tactic with one of the best ROIs out there, it should not be seen as a quick way to generate sales. If your budget allows, implement an SEO strategy and in the short-term opt for paid advertising tactics to help bring in sales ready leads.