Giyani Petroleum
Giyani Petroleum is an old client of Ignite Media’s. Having developed their initial website more than 8 years ago, Giyani approached us with exciting news. In 2024 they were the first black owned company to be awarded the Shell Card Reseller opportunity. This enabled them to expand their business and enter new markets.
About Project
Giyani Petroleum needed a brand identity refresh that would align with their new product and service line.
Further, as Giyani Petroleum had grown organically by word of mouth and wanted to take advantage of digital marketing to grow the brand and attract leads, we would help support this objective with a brand repositioning strategy, a website strategy focused to optimise conversion rates and support our client from start to finish.
The final outcome was a new brand identity, corporate stationery, a brand strategy to influence marketing strategy, a website strategy to the design and build of the website optimised for conversion rates.
Our Role
- Consultation Services
- Brand Repositioning Strategy
- Corporate Identity Development
- Content Strategy & Support with content development
- Website Strategy
- Website Design
- Website Development
- Copywriting Services
What our client had to say...
“Ignite Media understands our business and industry so deeply that choosing them to lead our brand positioning strategy and website revamp was an easy decision. Their insight, creativity, and professionalism gave us complete confidence. We’re excited to have them as our long-term marketing partner to help drive our business growth.”
Millicent Mulelu
Giyani Petroleum
Old vs New
Old website vs New website hero banners created to reflect the new brand identity, position and unique value proposition.
New Website
Sample of some of the new web pages
A few sample web pages of Giyani Petroleum‘s new website.
- Homepage
- About Page
- Product Pages
- Sales Pages
- Overview Pages
Our role included planning of page structure, content plan, design & development of same for the purpose of building brand credibility and trust, engaging target audiences and increasing conversion rates / leads.
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