LEAD GENERATION AGENCY
Gone are the days of relying solely on cold calls, buying email lists or investing heavily in advertising activities. When it comes to lead generation we employ the inbound marketing methodology which is an effective and affordable approach that helps your business attract and convert quality leads and prospects into your sales funnel organically.
Our lead generation services offers your business numerous benefits including increased website traffic, building brand trust, credibility and relationships; quality lead generation and customer acquisition, increase retention rates and the building of a sustainable business.
INBOUND MARKETING FOCUSES ON YOUR CUSTOMER AND ALLOWS YOUR SALES REPS TO ENGAGE WITH READY-FOR-BUSINESS LEADS.
BUYER PERSONAS
Creating fictional buyer personas that represent your ideal audience will ensure that you can cater to their interests and needs.
CUSTOMER JOURNEY MAPPING
Every buyer will actively move through 3 stages towards their decision to purchase. These stages are awareness, consideration and decision.
A LEAD GENERATION STRATEGY
With insights into buyers' personas and their respective buying journey, you'll need a clear strategy to guide the inbound marketing activities.
KEYWORD & SEO STRATEGY
A keyword and SEO strategy will ensure that your prospects finds your brand and content organically via search engines such as Google.
CONTENT CREATION
Content is what fuels inbound marketing, however it must be the right content at the right time based on customer needs and buyers journey.
LEAD NURTURING
When someone shows an interest in your brand and content, you'll want to keep them engaged by providing more helpful content.
PERFORMANCE MEASUREMENTS
Measuring performance against clear goals and KPIs will determine if you're winning or losing and how or where to make changes to progress.
CRM SOLUTION
Your ready-for-business leads are integrated into a CRM system to help your sales teams to close leads more easily.
NEED MORE INFORMATION?
Book a free consultation to see how Ignite Media can help you with your lead generation needs.