Challenge:
Toyota Material Handling needed to raise awareness having upgraded it’s electric forklift and with the claim of it being the world’s safest forklift while driving product sales. Multiple partners managed various marketing channels, but without a unifying strategy, efforts risked becoming fragmented.

Our Role:
Although our primary scope focused on web, funnel, and SEO delivery, we identified strategic gaps that could limit results. By proactively guiding the direction — ensuring the funnel, website experience, and search approach were tightly connected to sales goals — we helped the client avoid wasted spend and maximise performance.

What We Did:

• Guided the conversion-optimised funnel and website journey.

• Applied SEO and data insights to create long-term lead visibility.

• Collaborated with client partners to improve cohesion across channels.

Outcome:
Beyond delivering support and assets, Ignite Media played a quiet but critical role in connecting marketing execution with sales outcomes. The result:

• Stronger brand positioning around safety.

• Increased qualified leads.

• A more cohesive growth engine that supported the client’s ambitious sales objectives.