Home | Case Studies | 600SA Pesci Copma Campaign
Introducing 600SA's new offering: Pesci® Copma® truck-mounted knuckle boom crane
From Campaign Design Development Direction to Paid Media Execution
Our Role
- Campaign design development and direction
- Roll-out of paid media campaign to achieve KPI targets
Our Services
- Graphic Design
- Paid Media
Campaign Paid Media KPI Targets
Campaign Period: 6 weeks
- Brand Awareness: 1,600,000
- Impressions: 3,500,000
- Reach: 1,500,000
- Leads: No set target
Campaign Paid Media Achievements
- Brand Awareness: 1,996,215
- Impressions: 4,127,084
- Reach: 1,838,066
- Leads: 66 high-quality leads
Our Client's Feedback:
“95% of the digital leads have been quoted on. This is a very specific type of audience and market and we are thrilled with the results!”
Damigio Esbach
CFAO Equipment SA – Content Marketer
Date of feedback: 26 May 2025
About The Campaign
600SA introduced a new product line into their business, the PESCI® COPMA® truck-mounted knuckle boom crane engineered to perform and meet the toughest lifting needs.
Ignite Media was commissioned with the task to develop the look and feel for a brand awareness campaign and to position 600SA as well as the PESCI® COPMA® crane as ready for the future across all industries. We created a campaign look and feel that integrates high-tech, digital aesthetics with a futuristic, cybernetic environment to position 600SA and PESCI® COPMA® as cutting-edge and industry-leading in material handling solutions.
We used backgrounds that features a digital matrix-like industrial environment with glowing neon rings and holographic-style overlays. The circular energy field symbolises innovation, power, and technical advancement in lifting solutins.
We used bold, metallic 3D-style font to evoke a futuristic and industrial feel and sharp edges and sleek metallic sheen to suggest precision engineering and durability. The PESCI® COPMA® crane was positioned to highlight a techno-enhanced setting to emphase its robotic precision and advanced functionality.
The 600SA logo was seamlessly incorporated into the futuristic theme while maintaining brand recognition. The tagline “Our Strength, Your Success” aligned with trust, reliability, and empowerment – key values that resonate with 600SA target’s audience.
Additional assets (video and additional social media assets) were designed to support the campaign. Our job would be to roll out a 6-week campaign across paid media and achieve the target results for the client.
Ignite Media is a B2B Marketing Agency providing a full-service solution to companies based in Cape Town and South Africa.
From brand strategy, corporate identity design, brand CI management, website design, digital marketing and campaign creation and roll-out, we offer we deliver end-to-end solutions for your growth, impact and success.
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