Ignite Media Company Profile
- Founded in 2013
- Level 1 BBBEE 100% woman-owned and managed
Complex B2B businesses invest in strategy, marketing, technology and sales, yet these efforts don’t always translate into the commercial outcomes they expect.
The problem may not sit within one function, but in the gaps between them: misaligned priorities, inconsistent messaging, disconnected customer experiences and missed opportunities.
Ignite Media identifies these disconnects, assesses their commercial implications and helps leadership prioritise what needs to change.
Our Purpose
To help businesses grow with confidence by reducing the risks that stand in their way.
Our Vision
A business world where companies can pursue sustainable growth with greater clarity, confidence and control.
The Mission
To identify and address the risks that constrain commercial growth. We examine the connections between business objectives, positioning, customer experience, marketing, sales and performance to uncover gaps, prioritise action and help businesses move towards their goals with confidence.
Our Values
Buyer First Perspective
We see the business from the buyer's point of view.
Curiosity
We ask better questions before recommending solutions.
Integrity
We give honest advice, grounded in evidence.
Partnership
We work alongside our clients, challenging, supporting and solving with them.
Impact
We focus on what changes the business, not just what gets delivered.
How We Got Here
Our Evolution Was Driven By What We Kept Seeing
Ignite Media began as a B2B marketing agency, helping businesses strengthen their brands, develop their digital presence and generate demand. But working closely with businesses across industries revealed a recurring pattern: marketing activity alone could not solve the challenges holding growth back.
Businesses were investing in marketing, technology and sales, yet still struggling to achieve their commercial objectives. In some cases, the problem wasn’t a lack of effort or capability. It was the gaps between business strategy, positioning, customer experience, marketing and sales that created friction, weakened buyer confidence and allowed opportunities to be lost.
We began to see that the real challenge wasn’t always execution. It was understanding what was preventing the business from moving forward.
That insight changed our focus.
Today, Ignite Media brings an independent, risk-informed perspective to commercial growth. We examine the connections between business objectives, brand, customer experience, marketing and sales to identify the risks and disconnects that constrain performance.
Our role is to help businesses understand what is holding them back, determine what matters most and take informed action towards sustainable growth.
WHAT WE DO
Ignite Media helps complex B2B businesses understand what is holding commercial performance back.
We examine the connections between business strategy, brand, customer experience, marketing and sales to identify the gaps that create risk and constrain growth.
Our role is to bring an independent, connected perspective to complex commercial challenges, helping leadership see where attention is needed and make better-informed decisions.
INDUSTRIES WE’VE SERVICE
- Engineering
- Industrial
- Material Handling
- Renewable Energy
- Wellness
- Health & Nutrition
- Technology
Behind Ignite Media
Founded by Janine Schilder in 2013, Ignite Media brings together B2B marketing experience, commercial insight and a structured approach to solving business challenges.
Janine’s background in paralegal work and credit risk analysis influences how she approaches growth: looking beyond individual activities to understand the broader business context, identify potential constraints and determine what needs attention.
Through her work with clients, she examines how business objectives, positioning, customer experience, digital platforms, marketing and sales connect, and where gaps may be limiting performance.
This perspective is shaping Ignite Media’s evolution from a B2B marketing agency into an independent commercial and marketing advisory partner, helping businesses make more informed decisions about where to focus their efforts and investment.
Ignite works with specialist partners where additional expertise is needed, with Janine providing strategic direction and continuity across the engagement.
Our Team: The right expertise for the problem
Ignite Media brings together the right expertise to address each client’s specific business and growth challenges.
Led by Janine Schilder, we work with a trusted network of specialist partners across strategy, creative, digital, content, development and media. We bring in the expertise each project needs, rather than maintaining a large permanent team.
One strategic lead. The right specialists. One point of accountability.
Ignite Media leads every engagement, coordinating the work and taking responsibility for strategy, quality, communication and the overall client experience.
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