WEBSITE DESIGN

Great design has a direct impact on your bottom line.  A great website design includes information architecture that helps your customer connect, understand, absorb, relate and convert; to the interface structure and functionality plan for excellent user experience to the final branded art elements that enhances, communicates and influences the overall brand and customer experience.  The goal of a great website design is to bring your customer and your organisation together to meet, connect, engage and take the next steps to achieving mutual and respective goals. 

THE DESIGN PROCESS

DISCOVERY WORKSHOP

To achieve the results your organisation is after requires a discovery workshop where we'll explore and learn about your brand, products and services, market, target audience and competitors. This allows us to work alongside you to understand, influence and guide the design process so that your website's objectives and long-term performance and success is achieved.

INFORMATION ARCHITECTURE

With insight into your brand, product/service offering and target audience, we'll work alongside you helping you plan your website's sitemap, proposing relevant pages and reviewing your existing content and/or proposing the development of new content that will have maximum impact on customers and achieve your organisation's goals.

CONTENT COLLATION

During this phase we'll gather your created website content or develop the content for you.

WIREFRAMING PROCESS

We'll design wireframes for every page of your website helping you identify the best content layout and interface structure for enhanced user experience and increased conversion opportunities.

PROTOTYPE PROCESS

Once the wireframing process has been approved, we'll develop a clickable prototype of your website including all branded art elements (banners and icons) so that you'll get to experience the look, feel, content and website structure to ensure your organisations brand and platform objectives are met prior to development.  This process saves you wasted time and costly oversights allowing you to identify and fix errors prior to the development of your platform.

ASSET DELIVERY

After the prototype sign-off, we package and deliver the approved prototype website design and all design and art elements to your website developer so that they have your vision and a clear brief to develop your website platform as quickly as possible.

Ignite Media website development

FREQUENTLY ASKED QUESTIONS

CAN WE DEVELOP A WEBSITE WITHOUT GOING THROUGH THIS PROCESS?

Yes of course you can, although it is not our recommendation for a number of reasons.  Firstly you risk developing a platform blindly; thereby potentially frustrating and increasing the length of time and costs to develop and complete your platform build if you discover along the way that there are oversights, unforeseen errors or considerations that you forgot to take into account.  In the event that you do not have additional resources available, you will have to settle for a website that has been developed blindly and falls within your development budget.

When a website is properly planned and designed, the benefits are seen when your digital marketing strategies are implemented since the design process has developed to meet customer experience and expectations.  This leads to achieving the best ROI on your digital marketing strategies.  Developing blindly could possibly mean that you have to be satisfied to redevelop at a later stage for improved results.

HOW LONG DOES IT TAKE TO DESIGN A WEBSITE?

The period of time to complete the process depends upon many factors, such as the complexity of your business, the discovery phase to the size of your proposed platform (number of pages) and whether you and/or we are assisting with information architecture to content creation and more. It is best to obtain an estimate quotation and timeline once a clear brief has been provided. 

WE HAVE OUR OWN RESOURCES, NOW WHAT?

We'll work with your design team or content creators to advise what your website requirements are so that they are able to provide the necessary assets for the website design process.

HOW MUCH DOES THE WEBSITE DESIGN PROCESS COST?

Depending on the scope of the project, we'll charge an hourly rate or a project fee.  Since every business has unique needs and requirements, it is best to obtain an estimate costing based on a clear brief.

IS WEBSITE DESIGN & DEVELOPMENT NOT THE SAME THING?

No. Website Designers are the architects designing the structure to branded look and feel of the website.  They create the vision, whilst the website developers are the engineers / builders who are able to turn your vision into a reality producing a live, functional and engaging platform to build your online presence on.

CAN I USE A TEMPLATE WEBSITE INSTEAD OF A BESPOKE WEBSITE?

Yes you can use a template website to save on the time required to work through the process.  Template websites are more affordable however does have their limitations.  It is best to speak to your development and marketing team to obtain direction for what will be the best solution for your organisation and budget and what you are willing to trade off in exchange for the template solution.

NEED A WEBSITE DESIGN ESTIMATE?

Click the button below to complete the website brief and we’ll contact you to discuss your requirements in more detail.