content marketing Archives | Ignite Media
Apr 26, 2016
clickbait

Clickbait fishbait, whose the fish in this story?

Have you ever gone fishing and used earthworms as fish bait?  Whether you have or not, you’d understand that those poor little helpless earthworms are used […]
Mar 9, 2016
Inbound marketing. Ignite Media

6 tips for effective inbound marketing

On a daily basis, individuals are bombarded with a variety of marketing messages including television commercials, billboards, radio commercials, print advertisements and cold calls. These marketing […]
Mar 8, 2016
how to create and use a buyer personas to drive sales. Ignite Media

How to create and use buyer personas to drive marketing and sales

If you’ve ever worked in any sort of marketing or sales capacity, you’ll have heard the term Buyer Persona thrown around like candy at Halloween. The […]
Feb 19, 2016
https://www.ignitemedia.co.za/5-tips-for-strategic-blogging/

How to tell if your business blog is successful

Blogging is the beating heart of content marketing. It allows you the creative freedom to publish what you like when you want to. More importantly for […]
Jan 26, 2016
how to turn content into cash. Ignite Media

How to turn content into cash

The bottom line for every small business is that content marketing has to be about making money. If you want to generate content that converts to […]
Dec 15, 2015
testimonial

Your business blogging goals for 2016

Let’s be honest, one of the main reasons why we’re in business is to make money.  Whether the motivating factor behind working in your own business […]
Dec 14, 2015
Marketing your small business via Twitter

Marketing your small business. Try Twitter, here’s why

Twitter has over 320 million active users worldwide and sees over 500 million tweets posted each day. You don’t need to be a marketing expert to […]
Dec 8, 2015
buyers persona, write for your audience. Ignite Media

Understand and write for your audience

Generating content that aligns with your brand values and speaks to your audience is important. If you do not have an audience to ‘sell’ to, then […]
Dec 5, 2015
content strategy vs content marketing. Ignite Media

The difference between Content Marketing and Content Strategy

  Content Strategy and Content Marketing, these concepts sound like potato, ‘po-tah-to’, however they are in fact two very different things. Let’s go back to our definition […]